Monthly Archives: May 2013

Four Steps To A Mistake-Free Social Media Effort

1Nowadays, most businesses are using the internet for different purposes. With the increasing results from social media, it is not surprising that businesses find it to be the most useful tool in their online marketing strategies. Yet, there are still some businesses that didn’t even put effort to perfect their social media use. Being so, they are present online but are not reaping the numerous benefits that social media could do for their business.
Is your business one of them?

Now, don’t fret just yet because many businesses have suffered the same fate. The thing is you’re here and seeking remedies. So that means you want to be free from mistakes and want to improve use of social media for your business. Here’s how to clarify your next moves:

1. Define your goals. In any aspect of a business, goals are most important. You need to set your goals in order to measure your room of improvement. Before doing any campaign or promotion, set a realistic and doable goal. For example, you’re doing business in local area and you wanted to use the social media marketing to create a website or maybe a blog for your business. Your main goal here is to increase web traffic to increase popularity in turn. See? Setting a goal is a great help because it provides direction, and you will have different strategies on how to use the social media effectively.

2. Acknowledge you audience. Gaining lots of audience can also make your business a success. But, you must gain trust their trust first. To do so, you must make them feel how valuable and important they are. Building a connection with them is a start, or for those who wish to reach out to you, acknowledge their moves.

3. Engage with your customers. This is all about interacting with your audience. So how do you engage with your customers? What is now the level of your interaction with them? Speaking directly to your customers and speaking to them in social medium is a big difference. You could start with asking them about their opinions. Call your top ten clients so you will know their insights and feedbacks. These are ways of making them feel their voice matters. Second, provide a way for your customers to complain. You don’t want your customers to be unhappy, right? So, it is much better if you provide a way so you can easily answer to their complaints. Lastly, always respond to them. Every time you ask about their opinions or suggestions, make sure that you respond. It makes them feel that you value them and realize that their opinions are important to you. Because of this, they will engage you more. Lastly, campaign and engagement are different. When you say campaign, it is clearly having a pack of people doing something for a specific purpose. Engagement of your clients is all about a commitment that needs to be sustained.

4. Don’t focus on one social media channel. What comes into your mind if you hear the word “social media”? Is it Twitter? Perhaps Facebook? Those are just examples of social networking sites that people are using to communicate with each other nowadays. Always remember that different people from different platforms are the ones that you are attracting. So, always make sure that they know on how to get in touch with you on different platforms and various channels. Remember that your audience isn’t using just one platform so tap them all by being in the avenues they’re active in.
Those are just some of the things that you should do to avoid making a mistake in social media marketing. Whether you business will be successful or not, the fate of you business is still in your hands. Just always remember to do your best.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

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When One Social Network Is Enough

1If someone asked you how many social networks you actively use, how many would you list? To start, you need Facebook to share your personal updates, Twitter to share the latest news, Google+ for Hangouts, Pinterest for recipes, Instagram for your photos, Foursquare to share your location-based tips, LinkedIn for professional updates, Tumblr for cat GIFs and, before you know it, you’re reflecting on how you find time to use all of them.

In a post on Quora, a user wrote, “I have noticed in myself … that becoming continuously and actively involved in a new social network often leads soon to the cessation of involvement in another one.” A user in the thread replied, “It’s difficult for any single person to maintain relationships in more than three communities at a time, [but] I’d say that a very social, highly engaged person can manage up to nine with success.”

The ultimate consensus from this conversation? Apparently each person is different when it comes to keeping an active presence on multiple networks. While some can balance their usage, others ditch a network in favor of another that better suits their interests.

One recent study on social media usage revealed that the average user has two social media accounts. While some users find pleasure in multiple networks, there are people who have found a single community they love and stick with it, even when the temptations of a new social network arise. And there are others who have used various networks and narrowed their usage down until only one platform remained.

 

By Ryan Lytle

Article From : mashable.com/2013/05/26/social-network-enough/

Discover These Social Media Marketing Tips For Success

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With social media marketing being such an easy plan to implement, it is hard not to just spam the web with all the videos you can. Just like in article marketing, you cannot publish content that is of low quality because it hurts your business’s reputation. Social medial marketing offers a long menu of options, and the piece that follows explains how to take best advantage of the possibilities.

Let all of your existing customers know if you are going to start being active in social media. When they join your social media page, most of these sites will also inform their connections they are following you. Don’t underestimate the power of this type of free advertising. Also, it provides a credible and reliable source, which is better than a simple promotion.

To maximize your social media marketing, place a social media widget on your site. Having a widget located in your site is a great way to help market your site. It can also serve as a tool for your followers to re-tweet or vote on something they find interesting.

If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. If your customers can get a special offer that is not found at any other place, they will probably pay more attention to your campaign and spread the word so that you get free advertising.

Don’t just try to sell product on your social media feeds. Include testimonials, relevant articles and links to content your followers will find useful. Get your followers to participate in conversation by asking them questions, posting contests, or including pictures and encouraging their comments. Engage your readers in order to encourage their voices to enter into your conversation about your business. Go for product engagement instead of product placement. See if your customers will tie your brand to their identities and their lifestyles, instead of just their money.

When you reach an important milestone in your social media program, write a post about it. Every time you reach a milestone, post it on Twitter or on Facebook so people can see it. Make sure you thank people for showing interest in your work and talk about your experience with social medias. These articles are typically quickly shared.

Use both email marketing and social media marketing. Include links to your Twitter and Facebook profiles on any emails and note that you answer all questions and comments on these social sites. You can also provide a link to your newsletter registration page to make it easier for people to subscribe.

Nobody wants to see their promotional efforts wasted, but the great thing about social media is that you can build your brand back up again. It will not cost a lot, if anything at all so you can experiment with all of your ideas without losing money. The following article shows you how you can be successful in social media marketing.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

Make A Social Media Marketing Splash Through These Great Ideas

ImageMultitudes of people use social media sites each day. Social media fans use different accounts to develop and share a variety of content with others. Because of this, information often spreads like wildfire across the Internet as people pass messages along to their friends. This is great news for businesses looking to advertise their products or services. Of course, a lot of this stuff is easier said than done. If you’d like to know how to use social marketing, make sure you check out the tips below.

Regardless of what you are writing for, make sure your titles are captivating and irresistible enough to get people to click through. Creative titles and headlines tempt people to read more.

Don’t just post the same tweets over and over if you advertise your business on Twitter. Vary your content to help create excitement and interest. Send tweets that contain suggestions and informative tips that are relevant to your business. Some of your tweets, of course, will be more bold in their promotion of your business. If you mix in informative tweets you will be less likely to run away potential customers.

Keep in mind what a conversation really is. What a lot of companies don’t realize is that after a customer is done giving feedback, they are actually trying to communicate. Be the one whom takes the time to learn why a customer left negative feedback and what you can do to change it. Find out what your customers really like and dislike about your products, and use that information to help move your company forward.

Include YouTube in your arsenal of social media marketing tactics to attract a target audience. YouTube can be a an effective way to attract site visitors, as they will already know a bit about you when they view the videos you have uploaded to YouTube. The more visitors who come to your site with knowledge of your products will help increase sales.

If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Instead, provide valuable content articles or links to other high-quality sites that provide useful information for your product area. Try running contests, posting pictures or asking questions. Interact with followers. Practice product engagement rather than product placement. See if your customers will tie your brand to their identities and their lifestyles, instead of just their money.

Writing as a guest blogger on a popular site in your industry or hosting an expert on your blog are both powerful strategies. Both avenues can bring increased traffic to your website. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. Likewise, allow your guest blogger to do the same. Followers of that blogger will likely stay to check your site out as well.

As stated before, many people use social media. These people share content often to let others know what products and services they like using. Businesses benefit from this, as they are able to spread the word about their products. Apply what you’ve learned here, and your company’s name could soon be on the tips of everybody’s tongues.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

Facebook Home Finally Hits 1 Million Downloads

1Facebook Home has finally hit 1 million downloads exactly one month after being released for Android, according to install numbers in the Google Play store.

At a press event on Thursday, Facebook’s director of mobile engineering told reporters that Home had been downloaded “just about” 1 million times. On Sunday, Facebook Home was classified as having been installed 1 million – 5 million times in the Google Play Store. Facebook did not immediately respond to our request for comment about when exactly it passed the million mark.

While it’s certainly a good milestone to reach, demand for Facebook Home appears to be dropping off. It took Facebook 10 days to hit 500,000 downloads and about twice that long to hit 1 million. Data from App Annie, which tracks app store rankings, shows that Facebook Home is currently below the top 100 Android apps in every country where it’s available. In the US, it barely cracked the top 50 at its peak and has since dropped out of the top 300.

Many developers would be ecstatic to have their app downloaded 1 million times, but for Facebook, that represents a drop in the bucket considering it has more than 750 million active monthly mobile users. It also seems unlikely that all of those who have downloaded the app continue to have it installed on their phones, considering that Facebook Home has just a two-star rating in Google Play right now.

In another troubling sign for the product, AT&T and HTC recently dropped the price of the first phone that comes with Facebook Home baked into it — the HTC First — from $99 to $0.99 (with a two-year contract.

 

By Seth Fiegerman

Article From : mashable.com/2013/05/12/facebook-home-3/

 

Boost Your Income With These Mobile Marketing Tips!

1Mobile marketing is a phrase that can be defined several ways. How it is interpreted and integrated into your business plan can be significantly different from how other companies may choose to apply it. Mobile marketing is about reaching out to your audience on their cell phones, through text messages or mobile websites. The tips in this article can help you to see how mobile marketing can work for you.

Start by building a proper database. Don’t add cell phone numbers randomly into your database. That can be trouble. It is important to ask them for permission before you start. You can use a form from the internet or they can text you a code.

If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. Anyone with a smart phone can scan this code and access your website. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.

A well composed mission statement can help you to stay on course with your mobile marketing campaign. This will make it easier to stay focused.

To have a successful standalone mobile platform, you must have a home base. All of your mobile marketing should be designed to drive people back to your home base. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.

Make sure your first campaign is successful before you start a new mobile marketing campaign. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.

For maximum impact, you should encourage your ads to go viral. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.

Give users a way to give feedback so you will know if your mobile marketing techniques are effective. It might be that some recipients are hostile and some are curious, but the fact is that any reaction at all is useful, and therefore you should gather all the data you can.

Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Before your tweak your promotions, be sure the ads are easy to send to others and give the original recipient an incentive to forward it to others. This is considered an instant ad supporter.

Mobile marketing, as you read earlier, is a broad topic that means different things to different people. No globally accepted definition exists, though most will agree that mobile marketing includes using tactics that are compatible with cell phones. If you use the guidelines from this article to formulate your own mobile marketing strategy, you will be better prepared for business success.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

10 Ways Site Text Could Affect Your Reader’s

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The look of your website text can really decrease or increase profits. The dimensions, font, style and colour of your text can certainly affect your reader’s purchasing decision. Here are ten facts to consider when typing text on your website.

1. Readable- You need to allow your site visitors to see your text. You won’t want to make use of a light colored text like yellow on the whitened background you won’t want to use dark blue text on the black back-ground.

2. Produce A Mood- You need to make use of the colour of your text to produce a mood for that readers. If you would like to produce excitement, apply certain red-colored text. If you wish to create avarice, make use of a some eco-friendly text. Use colors that would place you in a mood to purchase your product.

3. Grab Their Attention- You are able to grab your visitors attention by utilizing head lines. Result in the headline more noticeable using a different colored headline than your ad copy. This offsets the headline and pulls the readers in to the relaxation of the ad copy.

4. Highlight Key phrases- You are able to stress phrases and key phrases which are vital that you your visitors. For instance, use super, luxurious, fast, low cost, free, new, etc. You could utilize bolding, underlining, italics, color altering, etc.

5. Sizing Up- You won’t want to use text that’s too small in order to large. You need to use bigger text for the head lines and subheadings. You need to use more compact text for the ad copy. In case your grandma and grandpa can’t read it, it’s not big enough.

6. Avoid Using All CAPS!- You won’t want to make use of all  capital letters inside your ad copy. It appears less than professional and it is difficult to read. You might want to make use of all CAPS inside your head lines to offset it.

7. Font Correctly- You need to make use of a text font that pertains to the merchandise or services your selling. You don’t wish to make use of a comic type font whenever your selling business books.

8. Spacing Out- You need to use spaces correctly when typing your text. You need to indent and bullet key benefits your products or services can give the readers. Your head lines, subheadings, sentences and sentences ought to be consistently spread throughout your website.

9. I Want Shades- Avoid using all vibrant text colors and skills on your website. It’ll make your text difficult to read and really bother your readers eyes to the stage they simply choose to leave your website.

10. Look Into The Readability- You need to check your spelling and grammar before you decide to upload your web site. When writing an advertisement copy you are permitted to break a number of individuals grammar rules to obtain your point across.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .