Monthly Archives: April 2013

Are You Ready To Market Your Business? Try The Social Media Sites

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The emergence of social media sites has revolutionized how people get in contact with each other. People use sites like Twitter and Facebook to share information they’ve come up with, or to share others’ information. When used the right way, social media can make your business take off. The next few paragraphs will give you the tools you need to start promoting your business using social media.

Make sure you respond to any question or comment left on your social media page. Log into them about two times daily, and check your inbox and notifications. If you wish, you can enable emails for every notification that appears on your page. Never forget that your comments are public and can be seen by everyone.

Twitter allows you to set your account so that any blog posts will be tweeted automatically. For more exposure, link to active bloggers who may feel inclined to reciprocate with a link from their site to yours. They will love the free publicity, and your customers will appreciate that you are pointing them to quality content.

Videos posts on YouTube and other social networks need to have excellent titles for a number of reasons. The titles should have keywords in them that are relevant to the products you are offering and your industry. You’ll have more views if your audience thinks your videos are useful and if those videos come up with relevant keywords.

If you choose to market yourself or your business via a social media network, make sure that your ads are placed in areas that will be widely noticed. If your ad’s location is bad, this could result in a loss of business for you.

While social networks have certainly changed communication habits, maintaining a professional persona is important. Be amiable and welcoming when you introduce yourself, but remain professional. Avoid arguing with your potential customers; delete any comments or posts that are spam or abusive in a non-constructive way. Make a separate personal account to trade cat pictures with friends and family.

The ads posted on social media sites are often photoshopped, intriguing images. The fact that you noticed these ads means that your customers are paying attention to them as well! Use interesting and offbeat images to grab users’ attention. A curious person will be much more likely to visit your business page and make a purchase.

Do your best to communicate with people on a personal level. They do not want to communicate with a faceless company. If a customer is aware that they are communicating with one particular person who cares about their concerns, they will have more faith in you and your company.

To sum things up, the Internet will never be the same, thanks to social media. Twitter and Facebook allow people to create and share content with one another in a blink of an eye. This is the kind of power that makes advertising with social media an effective tool for promotion when it is used properly. Use the advice from the above article to use social media to your benefit.

 

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

How To Reach Out To Your Audience Thanks To Mobile Marketing

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Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Your friends can be a helping hand when you are testing out your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.

Add maps and directions to your website that are mobile friendly. It’s likely your users will be on a mobile device when looking for your location. Make it easy for them to get to you. Your maps should be readable on any mobile device, as well. Create a link that gives your visitor the option to use some of the more popular direction sites.

Get a good understanding of your audience. Before diving head-first into any mobile marketing campaign, you want to know your money is well-spent by first understanding what preferences your audience has. Determine whether phone or computer messages will be more effective. What type of operating systems do they use on their phones? Learn the people you desire to reach, and you’ll have an easier time reaching them.

Don’t forget about your existing customers when you go after new ones with your marketing tactics. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. Mobile marketing that you send to customers that are new is often considered to be spamming.

You want to make your marketing emails mobile friendly. This increases their effectiveness. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. It’s becoming more popular for people to check email on a phone, so the emails you send need to take this into account.

Include maps designed for mobile devices on your site to bring in local customers. Easy accessibility can be the extra push that makes a customer in the vicinity choose your business over competitors.

Make sure you’re relevant. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. The information you put out needs to speak to your potential customers’ problems. Build customer loyalty by providing your customers with what they want.

Use your normal website to drive traffic to your mobile website. You will find that advertising on your website can work to drive potential customers to your smartphone applications or mobile sites. When your customers visit your website, they will see how to connect with your business when they are on the go.

There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. By doing so, you are sure to attract additional clientele and generate new profits.

About Guest Author :  A lof of companies and business owner are curious about qr code marketing. It is actually easy to setup if you know how to start. You need to find a good company specializing in QR Codes. The good companies will have advance strategy such as text advertising. If you have any question, just let me know I am an expert. Check out this website .

A Quick Guide To Get You Started With Mobile Marketing

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In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Start by building a proper database. You want to always include cell numbers in a database for mobile marketing, but other information is also important. You must get their go ahead before you begin. Permission can be obtained through a form over the Internet or by text.

Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. Creating an attractive and appealing mobile site can be incredibly difficult. Consider hiring outside qualified developers to ensure this goes smoothly.

Avoid texting your customers during odd hours, such as early mornings or late nights. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.

Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. The longevity of a campaign will be a better indicator of success than sales numbers. Use what you learn from making your campaign last to build your next campaign.

One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. The person may spread your word to their friends, increasing the effect of your mobile marketing outreach.

Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? When your business offers a specialized app, your mobile marketing efforts will really take off. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.

Those who are best at mobile marketing progress slowly, step by step. Do not rush things and launch a campaign without studying your market first. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Make use of all the tools you have available.

Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. A customer who may have purchased from you will not do so, if they cannot understand your advertising.

Use a short code that is dedicated. It may cost more up-front, but the additional protection it gives your brand can be priceless. It can also provide you with some level of legal coverage.

The tips listed here will guarantee your success as a mobile marketer. There is quite a bit to learn, and many different ways that you can apply it. Keeping this in your mind, you may alter your plan to better promote your company.

Trumpia’s Mobile Messaging Solution Helps a Southern Californian Church Bring Youth Ministries Closer Together

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Mariners Church, one of the largest churches in Southern California, is now using Trumpia’s mobile messaging solution to spike attendance for fellowship events, encourage daily payer, and strengthen faith among its youth groups.

“SMS is the easiest tool to reach our kids these days,” said Blair Farley, Director of Communications at Mariners Church. “That same idea applies for younger groups sharing information with one another. Kids don’t always read emails, and social media isn’t as effective. With text messaging, you can reach who you need to reach instantly, no matter where they are. SMS works.”

Various ministries from Mariners Church have recently taken mobile messaging initiatives into their hands to create a strong sense of community, especially among the youth. Specific mobile keywordsare publicly posted throughout the church to collect as many mobile phone numbers as possible. Now, more members are in the loop about church gatherings and festivities, and targeted messages are being sent to the right groups.

The Junior High, High School, and College Ministries are each using mobile messaging for different reasons, but share a common goal in wanting to provide quick and efficient communications for their ministries. Whether it be to promote upcoming events, increase attendance for last-minute events, or strengthen faith through scripture reading, Mariners Church is now seeing 75% of their student ministries positively respond to these communication efforts.

“Parents of the younger children are almost expecting these text messages now,” Farley adds. “If there is an event going on, and they don’t receive anything on their mobile phones, they’re wondering why they haven’t gotten a text.”

“Mariners Church has been successful in reinventing how mobile messaging can be applied to all kinds oforganizations and not just for marketing purposes,” said Ken Rhie, CEO of Trumpia. “It is refreshing to see the creative ways Mariners has integrated mobile messaging into their community.”

About Mariners Church

Mariners Church is a non-denominational, Evangelical Christian church located in Irvine, California, situated in central Orange County. Mariners Church has two other locations in Huntington Beach, CA and Mission Viejo, CA, and is the second-largest church in Orange County. To learn more about Mariners Church, click here.

About Trumpia

Trumpia is the leading web-based multi-channel marketing platform, committed to helping businesses grow and stay well-connected with their customer base. Trumpia integrates mobile text, email, social media, voice broadcast, and instant message to give businesses and organizations greater reach, greater responses, and greater results.

Trumpia also provides a White Label Reseller Program, Affiliate Program, and Developer API. Sales and support teams are available to serve customers seven days a week — Monday through Friday, 6:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm PST. For more information about Trumpia’s All-In-One platform or API, visit http://www.trumpia.com, or call +1-888-707-3030.

A Beginner’s Guide To Learning Mobile Marketing

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Mobile marketing is defined in many different ways. It is utilized in different ways by different businesses. Most experts agree that mobile marketing encompasses marketing on mobile phones and other portable devices. The following article will give you some helpful mobile marketing advice that works.

Cross-promote your mobile marketing campaign through whatever other marketing channels you are operating. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, Exposure equals more sign ups.

Creating a mobile app with lots of helpful information for your target market is a great mobile marketing strategy. Apps that can give people tips and useful information tend to be popular. To get more sales from your app, you can put links to your services within the app. If your app is good enough, you can even monetize it by selling the app itself.

Make sure to market across various platforms so that you can reach more customers. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. It is much easier to have a simpler format and message so that all platforms accept it. You should always aim to keep things simple.

Since mobile marketing can be difficult, it is exceptionally important to know what your target audience is. Your customer will be delighted to receive discounts on items that they really need or want.

When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly. If you have flash on your normal website, then you must only link to your mobile version.

Begin by building up your mobile marketing database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. It is advisable to attain permission from involved parties before you incorporate such tactics. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.

Focus on understanding your customers. To succeed in mobile marketing you need to know the likes and dislikes of your target audience. When you are applying your services in a manner that is not in line with the desires of the customer, you are unlikely to see much profit. Learn as much as you can about the wants and needs of your customers as you can and you’ll be more successful.

Putting a QR code on your print ads can help you appeal to tech savvy customers. Customers can then use their smart phones to reach your website and find coupons. QR codes should appear on business cards, brochures, catalogs and posters. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.

Mobile marketing is one of the newest and most exciting ways to promote a business, even if the definition is sometimes unclear and never set in stone. No globally accepted definition exists, though most will agree that mobile marketing includes using tactics that are compatible with cell phones. With the information listed here, you can learn how mobile marketing can benefit your business.

 

Advice To Help You Execute An Effective Mobile Marketing Strategy

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In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Invest a lot of energy into learning about the preferences of those you’ll be approaching with your mobile marketing campaigns. This is a great way to ensure that the campaign that is going out is something that the recipient actually wants to read.

Include a link to your online website, as well as your mobile website. Keep in mind that no mobile device can read flash content.

You need to build a great database first. You need more than just cell phone numbers in the mobile marketing database. It is important to get permission before you begin. Permission can be obtained through a form over the Internet or by text.

Do not randomly message your clients. Make sure you always have something relevant to say when you take the time to message them. Nothing will sink a business faster than random, bothersome messages. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.

Do what your customers want you to do. You need to know their desires and targets in order to market them correctly. If you’re having problems figuring out what your customer wants, this can cause both of you to be confused. Try and get as much information out of your customers, so you understand them and that will lead to success.

Your advertisements should carry QR codes to assist your tech-friendly customers. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. QR codes make it easier for interested customers to get information about your business.

Short and sweet is an important key when it comes to appealing to all of your consumers. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.

Make your point but keep it short when it comes to mobile content. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. You have to get right to the point and make it short when using mobile marketing.

Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.

The above advice will have you well on your way to savvy and successful mobile marketing. What is true is that no matter what information you have at your disposal, it is critical to put it to use. So keep that in mind, and implement our tips in order to achieve the success you’re looking for.

How to Watch the Facebook Phone Event Online

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Facebook is holding a highly-anticipated press event at its headquarters to reveal its “new home on Android.” Could we see a new Facebook-centric smartphone? If the rumors are any indication, definitely.

The company will be livestreaming the announcement from its Menlo Park, Calif. office, and you can watch at Facebook Live, starting at 1:00 p.m. ET/10:00 a.m. PT. The Mashable team will also be on site, and we’ll be live blogging the event as the news unfolds. Follow along here.

SEE ALSO: What to Expect From Facebook’s Android Announcement

Rumors and leaks have been swirling about the Internet for awhile, pointing mostly to a concept of a HTC-built smartphone called Facebook First. Although it would have all the makings of a midrange smartphone — such as a 4.3-inch 720p display, a dual-core Qualcomm Snapdragon S4 and so on — the software would be the star of the show (if, that is, the rumors are true).

It’s possible we could see a Facebook operating system, powered by Android, with a news feed at the top of the lock screen. Other features would run throughout the platform. A recent FCC filing indicates the device would run on AT&T.

The product announcement comes just months after Facebook founder Mark Zuckerberg said a smartphone has “always been the wrong strategy” for the company.

What do you think Facebook will announce? Would you buy a Facebook phone? Let us know in the comments below.

By Samantha Murphy

Article From : mashable.com/2013/04/04/how-to-watch-facebook-phone-online