Monthly Archives: February 2013

Boost Your Business Success With These Mobile Marketing Tips


If you are not that sure about what mobile marketing is, or what all would be categorized under it, then you are not alone. There are many people who either did not know that it was its own branch of marketing or they just ignored it. Read this article to obtain a good background about the subject.

Even if someone subscribes to your messages, they may still want to unsubscribe for whatever reasons, so make it easy for them to do so. In every single message that you’re sending out via mobile marketing, make sure you’re including an unsubscribe link so that people can opt out if they choose.

Integrate your mobile marketing campaign with other media outlets. Mobile marketing works best when paired together with outer sources. Make sure you have specific mobile landing pages for each mobile banner. You would also need to integrate a Quick Response code to drive traffic to that site. Integrating your resources make your opportunities endless.

Having a QR code is an important factor in mobile marketing. QR codes are the new box codes that can be scanned by a mobile device or a smartphone. They are extremely effective in connecting your customers with your brand. Try linking the QR code with some sort of coupon or discount for maximum results.

Be sure to send text messages. People usually have a ringer that will go off whenever they receive a text. They also tend to check it right away. Just make sure to send small files such as photos of a new product that you have available, thus allowing the customer the option of receiving texts or not.

Consider using a special offer or a discount code as your mobile ad campaign. By doing this, cell phone users who view and interact with your ad will feel like they are being rewarded for doing so. This will entice users to visit your shop or website in order to redeem their reward.

Not any web tracker will do when you’re trying to keep up with the results of your entire campaign. You need to make sure that you’re using a mobile-specific type of software here to keep up with your data. Try different tracking platforms like Bango and Mobilytics to stay up to date with everything.

Shop around for different companies. Mobile marketing companies all differ in their styles and methods. Finding the one that is best for your business and your customers can be as simple as visiting their websites. Never settle for the first one you find without checking out what the other companies may have to offer.

Weigh your competition. Have a family member or friend sign up to a mobile subscription of a competitor. Doing this will give you an inside look as to how their program operates, and let you know what you can do that will outperform them. Doing this before you actually start your campaign will give you a strong edge.

To wrap it up, you were not sure that mobile marketing had been classified as its own type of marketing but now you know not only what it is, but some of the ways that it can be implemented. Ideally, this article will be more than enough to enable you to pass this information on and help other people with the same questions.


How SMS Works


Just when we’re finally used to seeing everybody constantly talking on their cell phones, it suddenly seems like no one is talking at all. Instead, they’re typing away on tiny numerical pads, using their cell phones to send quick messages. SMS, or text messaging, has replaced talking on the phone for a new “thumb generation” of texters.

In this article, we’ll find out how text messaging works, explore its uses and learn why it sometimes takes a while for your text message to get to its recipient.

SMS stands for short message service. Simply put, it is a method of communication that sends text between cell phones, or from a PC or handheld to a cell phone. The “short” part refers to the maximum size of the text messages: 160 characters (letters, numbers or symbols in the Latin alphabet). For other alphabets, such as Chinese, the maximum SMS size is 70 characters.

But how do SMS messages actually get to your phone? If you have read How Cell Phones Work, you can actually see what is happening.

Even if you are not talking on your cell phone, your phone is constantly sending and receiving information. It is talking to its cell phone tower over a pathway called a control channel. The reason for this chatter is so that the cell phone system knows which cell your phone is in, and so that your phone can change cells as you move around. Every so often, your phone and the tower will exchange a packet of data that lets both of them know that everything is OK.

Your phone also uses the control channel for call setup. When someone tries to call you, the tower sends your phone a message over the control channel that tells your phone to play its ringtone. The tower also gives your phone a pair of voice channel frequencies to use for the call.

The control channel also provides the pathway for SMS messages. When a friend sends you an SMS message, the message flows through the SMSC, then to the tower, and the tower sends the message to your phone as a little packet of data on the control channel. In the same way, when you send a message, your phone sends it to the tower on the control channel and it goes from the tower to the SMSC and from there to its destination.

By : Jennifer Hord

Advertise Successfully Using These Internet Marketing Tips



It is important to develop a sound internet marketing strategy to succeed. If you don’t do so, you can lose your competitive edge as well as the valuable relationship you have with your customers. Following are some great online marketing tips and techniques.

Creating your own Ezine and signing up customers to receive it is an effective marketing method because it builds an ongoing relationship between your website and the people who visit it regularly. Images that create a personal link with your business can help. You may want to use photos of yourself, your staff, or your family. In addition, write some fun memories about your employees or family. Capture their interest with creative subject lines and titles that make them want to delve further in and read the entire Ezine.

If you are using AJAX or Flash, do not use it very much. Though you may like the visual and interactive appeal, they do nothing for your search engine rankings. If Flash must be used, then try to keep it to a minimum, but making sure you put in keywords and titles on any page that has Flash.

It is essential that you find the right places to advertise your business online. For example, you aren’t going to successfully sell sports cards to a person who is interested in vintage Star Wars memorabilia. People will look for what they need in areas that offer exactly what it is that they are looking for. Market accordingly unless you happen to sell both of these!

Make sure there are captions with every image on your site. Captions play a big role with regards to SEO. With a well thought caption surrounding the picture, soon you’ll see your site generating a lot more traffic.

The anonymous nature of doing business online can seem impersonal. As a small or independently owned company, this can be a particularly smart way to help build a more familiar and friendly relationship with customers who can go on to become loyal patrons.

You are already aware of what will make you the most money if you have a strong marketing plan. Take advantage of these successful products to promote the rest of your products. Find out which products people usually buy to complement your best-selling products, then promote those products. These complementary products are sold through your more popular products and may not require the same amount of advertising as completely unrelated products.

Always offer something free on your website. Offering something free will give folks incentive to visit your site. Many business accomplish this by providing a free calculation tool relevant to the product for sale.

Potential customers that you are trying to reach may be interested in charities of all sorts. You can consider directing a percentage of the profits you bring in to a charity or two. Now, of course, you don’t want to wear this like a badge of honor. You shouldn’t gloat about it, but you also want people to see it advertised on your site. You do not have to give up a big chunk of your profits to make a difference and to improve your marketing benefits.

Now that you’ve come to the end of this article, you can see the need to effectively employ Internet marketing within your own business. With commitment and determination, you are able to apply the tips in this article that will result in higher sales, better customer relationships, and more recognition.

Short-code SMS Marketing



Shortcode SMS campaigns are a popular online marketing tactic and can sometimes become self-liquidating, covering the cost of your marketing initiatives.

With a shortcode, the customer is prompted to send an SMS to a premium rated number such as 33642.

2Stroke can offer a range of premium rated short code campaigns including:

Short code SMS competitions build databases

Shortcode SMS campaigns are an ideal way to build a database. Participants are asked to SMS their name and contact details to a short code number to stand a chance to win a prize. For example, a company wanting to gain email addresses could run a competition offering free accommodation in a city of the winner’s choice. To enter, people would need to SMS their name, email address and the city in which they’s like to claim their prize to the company’s shortcode number. This data would be extracted from the received SMSs and used to build the database.

Votes, Polls and Surveys

People can be encouraged to send an SMS to voice their opinion or to participate in a survey. Whilst likely to generate less revenue than competitions, votes and surveys can assist in building brand awareness and generating databases for ongoing marketing activity.

Mobile Auctions

A mobile auction allows the audience to participate by sending a premium rated SMS in an effort to win by submitting the highest or lowest unique bid. The fun and interactive nature of mobile auctions ensures strong response and delivers significant revenue if well promoted.

Community projects

A community project, such as a Municipal crime line, can enable two way communications between service providers and audiences.

Read our blogs for more about the benefits of short code SMS marketing.

By : 2stroke

SMS Marketing Software Guide


What is SMS Marketing software? We’re glad you asked, because we’re here to define it for you. Read on – and in a couple of minutes you’ll know all you need to know about SMS Marketing software. When a business decides to launch a text message marketing campaign they use an SMS Marketing platform to run that campaign? Using your own mobile phone to run a business text messaging campaign is a big no-no – as well as a time-sucking headache.

An SMS Marketing service provider offers their services through software – which is almost always web-based. So there are two types of SMS Marketing software. Desktop and web-based. A long time ago – about a decade – there were very few commercial text messaging services. At the time the concept of Software as a Service (SaaS) was in the early stages. So, most text messaging software products were downloadable things that you ran from your desktop. Fast forward to a few years ago and the idea of desktop-based software for a task that requires an Internet connection has become a rare one. Instead, the application runs through the browser – and this is the way nearly all popular SMS Marketing services work.

So how does it work? To use web based text message marketing software you typically visit a service provider’s website, login to their application, and then you can send your SMS Marketing campaigns. The software runs on the service provider’s server, is accessed through your browser – and the software application connects to the wireless carriers’ mobile networks in order to deliver your messages.

How do you choose an SMS Marketing service provider? We’ve got a list for that! Check out our list of The 5 Best SMS Marketing Services.

By :

Applying Social Media Marketing To Your Advertising Campaign

Whether you have an online or offline business, building a relationship with customers is important. Luckily, social media sites exist and provide a way for you to lure visitors to your website while helping you to interact with people who are already buying what you have to offer. Here are some great ways to do social media marketing for your benefit.

Sign up for Twitter. Get as many followers as you can by signing up for blogging sites like Using a site like this makes it easier for people to find you on Twitter. Tweet regularly about other bloggers. You should also automate your tweets so they aren’t forgotten about by your followers.

When marketing your business on social media sites such as Twitter and Facebook, try to talk like a “person” rather than a “business”. People who use these sites are looking for personal interaction. If you can incorporate some of that into your marketing campaign, you will have an edge. Personal conversation that is humble, collaborative, and two-way in nature works best.

Make sure you post new pictures regularly on Facebook or Twitter. Your friends and followers probably have a lot of content appear in their feeds, and they will be more likely to notice a picture rather than a text. You could very easily create different photo galleries for your products.

Blogging is a great example of social media marketing. Make sure that you take advantage of owning a blog to market your products and services to consumers. Post regularly on your blog so you can get exciting information out to the world, but also to remind people that you exist and so does your blog. People tend to forget about blogs that aren’t often updated as they lose interest and move on.

Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.

You can measure the success of your social media marketing by the sentiment and number of comments you receive about your posts. You need to pay attention to the comments because your followers will tell you if you are posting relevant information. If they are mostly positive, then keep up the good work. If they are negative, try tweaking your posts for a more positive sentiment.

Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won’t know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.

Use these great tips to build relationships with both prospective and current buyers. As you use social media sites to do this, you will be encouraged by how easily it is to connect with your target market. Keep building those relationships with your customers, and your business can’t help but to grow.

SMS Marketing Software



SMS marketing software is the greatest new trend in advertisement for all businesses wanting to go mobile. SMS marketing or text message marketing allows businesses to reach out to clients in real time and keep them updated on new events, sales, and much more. The options for SMS marketing are endless and the benefits are equally as infinite. SMS marketing software is designed to help you get your mobile marketing strategy set in stone to ensure the greatest amount of success possible. If you haven’t started your mobile marketing strategy, you need to get started today.

SMS marketing allows you to send out bulk text messages including mobile coupons and QR codes to direct your customers to your website or more information. With mobile coupons, your customers can bring their phone into the store with them and use their coupons rather than requiring paper coupons or the hassles of printing them out. With QR codes you can set up your mobile website, use bulk text messaging to send out your QR code to everyone in your contacts, and direct them to your website to shop, download coupons, or read up on new upcoming events.

SMS marketing software such as Trumpia and Tatango walk you through the process of mobile marketing step by step to help you solidify your strategy to best suit your business and your customer’s needs. With Trumpia you are able to try the product for free to ensure that it’s what you’re looking for. Trumpia and Tatango are going to help you set up a mobile website, help you build your QR codes, and develop your mobile coupons. You are going to have 100% customer service support to walk you through any questions or issues that you come across along the way.

Mobile marketing may seem to be just another trend, but it isn’t going anywhere anytime soon! Mobile marketing is the fastest way to get your business’s name out to the public and to advertise to them on a regular basis. Text message marketing allows you to bulk message your public in real time to ensure that your time is not wasted. Stop looking at an empty restaurant during happy hour, bring in the customers! Don’t allow your competition to beat you to this concept, if you’re not using it you NEED to! If you still don’t understand the benefits of SMS marketing then go to the websites and see how beneficial it really is. There’s nothing to lose and a whole world of business to gain!

Text marketing companies are a growing trend and it may seem overwhelming at first, but by choosing the right text message marketing company, you’re guaranteed to build the most successful plan for you and your business. Don’t allow the stresses of the economy to bring you down. Don’t consider closing your doors before you try SMS marketing software. Your business deserves the opportunity to succeed and with the right mobile marketing strategy and the right mobile marketing software you will have the ability to do so!

By : Michael Armstrong