Monthly Archives: January 2013

The Survival Guide of SMS Advertising

 

When embarking on a marketing campaign in a diverse culture, take into account that a company should be marketing whenever an opportunity or a challenge arises – this means that you should be marketing at every opportunity. Think out of the box – SMS advertising is a cost-effective method to get news of a new product or a new market right to your client.

A good reason for sms marketing is the challenge of having a new competitor. Marketing need not be a multimillion rand campaign, but could be as small as a direct mail drive, SMS, or branded vehicle. Marketing is a culture that is all-encompassing right throughout the organisation – from the way your receptionist answers the phone right through to the way sales people handle cold calling.

Think out of the box. Make your marketing personal, and ensure you really know who you are talking to and be certain that you understand your clients. Compartmentalising your target and talking to it appropriately will reduce wasting money in the long haul.

There are many things to do when you want to embark on an SMS advertising campaign. Keep marketing simple and measurable; establish a yardstick when you set your objectives so you have something to measure this by. Make the objectives challenging yet realistic.

Allocate a percentage of turnover to sms marketing. This could be anything from 3% to 6% – but it all depends on the product you are marketing. When turnover is down, marketing is usually forced to be cut down – that is why a cost-effective SMS advertising campaign is a brilliant way to market your product and business.

It is a good idea to identify your target market by looking at gender, location, education level, lifestyle and literacy too. The single most important piece of information in the creative brief is to identify the unique selling proposition, so find something unique. SMS advertising is a cost-effective way of getting your message right to your target.

By : Michael Mullany

Why SMS marketing is not dying

Michele turnerMichele Turner is chief marketing officer of mBlox

Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.

SMS just had its 20th anniversary and along with that milestone came a number of articles predicting its imminent demise at the hands of newer forms of mobile messaging.

Given that up-and-coming consumers, those between 14 and 18, send an average of 60 text messages a day, it is unlikely that this granddaddy of personal communication is dying anytime soon.

In fact, as that generation starts to develop purchasing power, SMS messaging will be a critical way for brands to reach them.

What’s up
The growth of IP-based messaging applications such as WhatsApp and KakaoTalk has definitely put a dent into carrier SMS revenues.

These apps enable messages to be sent between individuals or groups or people over an IP channel, with the carriers losing out on revenue from the SMS messages that would otherwise have been sent.

The success of these messaging apps has led to their proliferation, with different regional favorites popping up around the world, alongside platform-specific services such as BlackBerry Messenger and iMessage.

Although different apps are not compatible with each other, as long as enough of your friends are using the same one, it works out.

But what if you are a brand, who wants to connect with your consumers using mobile messaging? Which app should you use to reach people?

The myriad of non-interoperable, IP-based messaging apps represents one big fragmentation headache. This is where one of SMS’ core strengths comes in: it works out-of-the-box on more than 6 billion mobile devices.

In the world of business-to-consumer messaging, SMS is alive and thriving.

Get the message?
In 2011 we saw our year-over-year SMS volumes increase 29 percent in Europe Middle East and Africa, a supposedly mature market. In Asia-Pacific, the volume grew by more than 120 percent.

Juniper Research has even predicted that the business-to-consumer SMS market will overtake person-to-person texting by 2016.

Mobile devices are becoming ubiquitous, and brands and enterprises who want to connect reliably with their customers over mobile are increasingly turning to SMS.

Ninety percent of text messages are read within three minutes of receipt.

The rate of SMS spam is relatively low due to stronger regulation than email.  We are seeing an increase in the use of two-way SMS messaging by companies who want to be able to engage in a direct and immediate dialogue with their customers, whether to provide support or craft special offers.

Juniper Research states that “SMS will continue to dominate the mobile messaging market for the next five years in terms of traffic: this type of messaging is well-established in the mobile market, with near ubiquity of availability on mobile handsets and high levels of adoption.”

OVERALL, MOBILE engagement between companies and their customers will continue to grow.

Our research has shown that while 66 percent of consumers would like to receive offers from brands they trust on their mobile devices, only 23 percent of consumers have actually received an offer from brands on their phones.

Companies are learning how to refine their marketing strategies to tap this opportunity, with mobile messaging forming an important part of the mix.

And while it is complemented by other technologies such as push notifications for smartphone apps, SMS will continue to be the messaging cornerstone as the only messaging channel with reach to virtually every mobile on the planet.

Like many 20-year-olds, business-to-consumer SMS has a bright future.

Michele Turner is chief marketing officer of mBlox, Sunnyvale, CA. Reach her at michele.turner@mblox.com.

By Michele Turner

13 Creative Ways to Use QR Codes for Marketing

in the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we’re starting to see more QR codes appear in traditional advertisements.

QR codes have been spotted on direct mail pieces, movie posters, business cards and in Times Square. Whether they’ll have the staying power of your website or of your MySpace page has yet to be determined, but while they still enjoy the buzz of the “next big thing,” you can take advantage of QR codes in marketing your small business.

What is a QR code?

A QR code is a 2-D barcode that can be scanned by a smart phone’s camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more.

How can I market my small business with QR codes?

QR codes are fairly new here in the states (no surprise, they’re big in Japan), so many people won’t recognize them when they see them or won’t have a smart phone with a QR reader installed, which limits their impact. Most current advertisements that use QR codes still have to explain how they work, and the steps the person has to take to access this additional information.

Because of this, you need to determine if QR codes are a good fit for your business and your audience. If you feel there’s a place for QR codes in your marketing toolbox, here are some creative suggestions on how you can take advantage of QR codes.

  1. QR Codes on business cards. OK, not the most creative idea ever. In fact, this is probably the de facto way many businesses use QR codes. Rather than overload a business card with all of your contact info you could include the bare minimum for reaching you, then create a QR code that leads people to your Twitter, Facebook, LinkedIn, YouTube, Flickr, Plaxo, Yelp, FourSqure, Digg, Delicious, StumbleUpon, Whrrl, and MySpace profiles. Little muss, little fuss.
  2. Scavenger hunts. Again, for some reason this appears on every list of QR code marketing ideas. Probably because scavenger hunts are fun and engaging, although a lot easier to write about than to administer. Still, for destination marketing, a scavenger hunt approach can be a great way to get visitors to check out places they might not otherwise go.
  3. Labeling. Somewhere, a restaurant patron is enjoying wine from your vineyard. They notice the QR code on the bottle and quickly scan it. That takes them to a mobile site where they can learn more about your wine, your vineyard, and links to where you can buy a case for delivery…all before the check comes.
  4. Storefront displays. Few retail businesses are open 24/7. Don’t (fully) disappoint potential customers after you’ve left for the day. Create a Shop Online Now! QR code and put it in your storefront window. One quick scan and you’ve turned a potential lost sale into an online customer who’s going to share a lot more of their contact information with you.
  5. Promotions, discounts and giveaways. If you want to encourage patronage from the iPhone and Android set, you could create discounts that are specific to the QR codes. You could run these codes in advertisements or post them throughout your store. You could even turn them into a “retweet” so that your shoppers share their discount with their followers.
  6. Laptop stickers. Slap a QR sticker of your vCard or website to your laptop, making it easier for other geeks to connect with you when you’re at SXSW or the local coffee shop.
  7. T-shirts. Put your QR code on your t-shirt (or parka, in Maine) for some shameless self-promotion. Or, make a bigger impression by printing up 100 t-shirts and put them on 100 interns and have them attend a public event like a ballgame, street fair or campaign stop. For more engagement from the crowd, put different messages on the shirts, so people take more scans of more of your codes.
  8. Get funky with your QR Code design. QR codes allow a little wiggle room, meaning that you can “hack” the code itself. A famous, early example is the BBC’s QR Code. However, you can play around with the QR code once it’s been generated in an image editing tool like Photoshop and work in your own logo or brand. Always be sure to test your QR code before printing up a few thousand copies, however.
  9. Use QR codes to get Likes and Follows. You can create mobile-friendly landing pages with Facebook like buttons or lead them to your Twitter page for a quick follow. The name of the game is engagement, so a like or follow can create a long-term marketing opportunity. Caveat: so far the Like buttons that QR tags generate lead to the Facebook website rather than the mobile app. I don’t know about you, but I rarely log into Facebook’s website from my phone, so that requires extra steps the average person may not be willing to take.
  10. Supplement your retail space. QR codes next to pieces of art could help art galleries move more art, or museums replace those aging audio tape tours. Hardware stores could link to how-to videos on YouTube of how to use specific power tools. Groceries could link to pages that talk about how their products were sourced, and perhaps to interviews of the farmers who grew the food. Electronic shops could bring visitors to review sites so they could get unbiased reviews of stocked products. Or to an e-commerce site where shoppers could buy out-of-stock items. Book stores could link to their own reviews of books on their blog.
  11. Increase e-commerce sales. Since QR codes can lead to URLs, you can create a code that will populate a shopping cart with specific products. (Assuming your e-commerce solution can handle that.)
  12. Build your email subscriber list. Use your QR code to send people to your email signup. Just make sure you give people a compelling reason to subscribe to your list…otherwise you will have just wasted their time. Not the best way to engage your audience.
  13. Get the phone ringing. QR codes can also make a phone call. (Oh, imagine the mischief!) If you want to get the phones ringing–at your business or at campaign headquarters–you can create a code that will dial a predetermined number. Likewise, QR codes can generate SMS text messages.

As you can see, there are plenty of ways to use QR codes to connect and engage your audience. QR codes can provide additional information, including photos, reviews, directions and event dates and times. There’s a certain amount of fun and surprise with QR Codes, so that you can take advantage of a “what’s behind door number one” mentality.

Have you used QR codes in your marketing and communications? If so, how are you using them, and what results have you seen?

 

By :Rich books

Searching for Blogging Concepts? Attempt These Recommendations!

 

 

If you’d like a brand new method to communicate with men and women that share your interests, attempt blogging. You may invest as a lot time as you’d like with posting content material, which tends to make blogging a handy hobby. Read this short article to study far more on how you can build a effective weblog and retain internet site guests!

Preserve tabs in your visitors level. These numbers can let you know quite a bit. You will obtain, nevertheless, that the amount of readers that frequent your weblog is vital nevertheless it is just not the only deciding aspect in irrespective of whether you may generate income. Some blogs might have an extremely pick readership but be really lucrative.

Enabling guests to post in your weblog is an excellent technique to get much more people today for your web-site and enhance your visibility. Bloggers are normally trying to find locations to contribute their material to. And naturally, they’re going to most likely would like to promote their contributions, major persons back for your weblog.

For those who can, it is best to make use of a custom WordPress theme. In today’s time, readers possess the capability to recognize themes which can be extremely generic in nature. Making use of these generic themes are just fine so long as you transform up your header style to ensure that it is actually far more special.

Attempt locating your size your self. Determine a post size that may match together with your expertise and habits. Do not copy other bloggers, attempt acquiring what functions for you personally by experimenting. Some 600-700 words per entry, and some write 2000-3000 words per entry. Attempt testing what functions for the personal writing style and desires.

When beginning a effective weblog, you will need to understand to become constant and patient. Consistency is actually a main aspect simply because you should supply fresh info that can engage readers frequently. So as to acquire readers and produce a effective weblog, you should also be patient. It could take time for the weblog to catch on.

Include things like a simple to adhere to index in your weblog page. Should you don’t have an index, the men and women who view your website might have a challenging time attempting to navigate across your internet site. An index will make your web site much more user-friendly, that will bring your readers back for additional.

A simple issue to perform, that can help your readers overview pertinent material inside your weblog, is usually to incorporate bullet points. These not merely help the reader in scanning, but will also break up your entry into a extra simple to read piece. Make your bullets bold to boost the ease of use too.

Do not go also broad along with your posts. When you’ve got distinctive expertise, attempt making use of them on a particular subject. Producing broad weblog posts in an uncontrollable way could make your brand dissolve. Even when you might have readers which might be considering many topics, you happen to be producing it tougher for folks to recognize your single brand.

Make your writing and also the subjects that you simply write about tempt your reader. You constantly wish to leave them wanting far more, and searching forward for your subsequent post. Should you be capable to accomplish this 90% in the time, you may have a lot of people coming back to check your weblog typically.

If you need to succeed with blogging, you will need to create confident that you simply know what you will be undertaking. Take the time prior to you start off your weblog to accomplish study, in order that it is possible to be certain to acquire out of it what you wish. Read as significantly as you are able to around the topic, and be 100% specific that you simply have each of the expertise that you just need to have.

Produce archives for the blogs which might be sorted by title, in lieu of the month they had been made. Pick about ten topics that your posts may be sorted into. This can give readers less complicated access towards the archived facts connected to their interests. Monthly archives are far far more hard to find distinct topics in.

Think about discovering sponsors for the weblog. Sponsors provide you with revenue for among two factors. They either choose to help the message you’re broadcasting or they may be benefitting by placing their very own name or item in front on the reader. Either way, you have got manage of what your reader sees and this can be unquestionably an benefit.

As mentioned previously within the post, blogging is usually a entertaining, simple hobby to choose up. Locating the ideal weblog hosting website and layout for the content material would be the most hard portion. As soon as you get that performed, just start out sharing content material! Bear in mind the ideas within this report, when you to run a thriving weblog.

Desire to Increase Your Weblog? Read These Superb Ideas!

 

 

Bloggings will be the most common work-from-home job chance out right now. Millions of men and women attempt to blog each year and regardless of what your causes for wanting to begin a blog, it assists should you recognize how to create and subsequently operate your web site. Here are some fantastic blogging guidelines it is possible to use to assist you.

In case you have not but selected a subject for your blog, make particular to decide on a niche that you just possess a sincere interest in. It’s drastically less difficult to write about a subject that you simply are passionate about, than a subject which you will not be also considering. Moreover, if you determine to write about anything that you simply usually are not familiar with, it’s going to be very obvious to readers who’ve a genuine interest in that location.

If possible, have somebody else go above your weblog posts prior to you post them. This really is specifically essential for internet marketing posts. Individuals have a tendency to become blind to their very own errors, so they’re going to usually miss troubles with grammar, spelling, sequence, or logic. Yet another person could also be able to provide info you have left out or right errors of fact.

Even when you touch on topics that may possibly appear controversial, incorporate some humor into your posts. Not all humor requirements to become laugh out loud funny. Dry humor can nonetheless lighten up the mood a little, whilst adding believed provoking comments for your post’s dialogue. This will likely also aid to stimulate far more conversations as you turn into far more approachable.

It is important that you just recognize that there’s more that goes into blogging that meets the eye. Hopefully,these suggestions have shed some light on the subject. Whilst it is not a very difficult subject, it’s still a very detailed a single. Use these tips to have you started around the right track.

The reason why Start out the Weblog? The actual Rewards and also Introduction to Blogging and site-building

I clearly think which everybody needs to make the most of the actual chance that will blogging gives. Many people would likely frequently bounce into running a blog straight away with out also understanding what running a blog definitely can be. within this report, I am hoping I could for some reason, get you began for you to weblog.

You’ll find a lot of causes precisely why individuals may possibly wish to start off the weblog. Acquiring each of the factors could be subsequent in order to impossible. Following most, you can find more than One hundred fifty,000,1000 blogs around i bet everyone features a unique response towards the “why would you weblog?Inch query. Within this part, I’m likely to cover a few of the very best causes for you to why you’ll want to start out running a blog these days as well as hopefully allow you to choose in the event that blogging actually will be for you personally. You will find four principal kinds involving weblog along with they are:

One. Organization weblogs – sites run with a firm that are marketing a item or perhaps service to people today. The majority of time, These kinds of sites are created to provide product/service revisions to their buyer along with commonly made to be able to construct excellent interactions with them. An excellent instance of the corporation weblog will be the Yahoo and google Weblog which usually ranks Eleventh most common weblog within the planet (based on technorati)

two. Private Sites – these kinds of weblogs are additional as an ‘online diary’ exactly where you’re posting updates relating to your life, article a few of the cat’s photographs and also share these improvements for the globe. (fairly a lot just like how twitter are becoming employed nowadays.)

three. Websites that Offer Price – weblogs which might be generally began by way of a single individual along with frequently work by one particular. They are sites that discusses informative topics and precise knowledge. My partner and i.e. Problogger pertaining to blogging tips, Duplicate blogger pertaining to Copywriting, SEObook pertaining to Search engine optimisation strategies

four. Computerized / phony blogs * they are kinds involving blogs that we would not advocate however they accomplish deserve the mention considering the fact that there are actually virtually millions of these around. Computerized blogs tend to be blogs which had been startup to clean other blog’s content material. Fundamentally, most they do can be steal content material business websites and also post that on their weblogs automatically by simply applying a good Autoblogging computer software. pet owners of those internet sites tends to make a huge selection of these kind of and also in the event that every 1 just tends to make $5 monthly, they could come up with a tidy revenue out of it.

Websites that deliver worth is published with an ‘underline’ mainly because that is the kind of weblog that i suggest anyone create. Therefore if you are searching for any approach to generate profits away from building the spammy automobile weblog that will steals content material via other people, this short article just isn’t for you personally and also you may perhaps become greater off of looking for tips about it upon among these spammy forums. Yet if you are right here to supply price (and generate income though carrying out this no less than), And then this short article could precisely what have almost everything which you will have to reply the * ‘Why should really We get started a new weblog?I query.

They are the actual four key sorts associated with blogs along with the purpose with regard to developing these contains:

Earnings

Funds can be constantly a superb Motivation and I cannot cover the reality that a majority of bloggers begins any weblog for your lone intention of making the most of it. In actual fact, (Though this does not seem terrific) My spouse and i would not always be into writing a blog currently basically did not realize that My spouse and i could make cash from it.

Note: running a blog only for revenue would be the final issue you’d desire to carry out. Delivering Price really should be your own quantity one particular concern and That is some thing you must generally remember.

beneath are a few examples of profitable sites who had been in a position to create his or her authors : Millionaires:

One particular. Johnchow.com : Weblog by simply John chow can be a weblog which earns more than $40,500 per month.

two. Mashable.net – weblog of Pete Cashmore that is targeted around the social media marketing news. it absolutely was mentioned on the current appointment that mashable is currently earning more than $200,500 worth of month to month earnings.

three. Problogger.web – Darren rowse the writer of Problogger, offers by no means exposed his precise income but figuring out for the quantities of his customers and his the company stats, An excellent $45,Thousand per month formula perhaps adequate to convey that their earning this particular significant each calendar month.

not surprisingly, These types of blogs was on the internet for any lengthy some time and every single in the masters had place tough operate and also work to obtain in order to exactly where they’re right now. (incidentally, for those who want to find out much more sites that tends to make income, you are able to simply accomplish that by looking in your favored google search: “Top Income Generating Websites within the world”)

Whilst Obtaining any $40,000 regular monthly earning appears cool, I’d nonetheless help you to target a new much more sensible earning very first. $5,500 is actually a sensible revenue to focus on and you will discover a huge number of websites around that earns this particular a great deal. Just after you have achieved that point although, the sun definitely could be the restriction.

Showcase your own knowledge

Sites will constantly become an excellent likelihood to acquire a person noticed as being a Photographer, Artist,Guitar trainer, or perhaps a new Food Fan who produces about foodstuff. It doesn’t matter what selected industry you are throughout, blogging can be often an incredible method to ensure you get identified.

Once you weblog, you are offering benefit and delivering benefit indicates you happen to be exhibiting your experience for the globe. Most due to running a blog, I had been capable to share with you my information with regards to generating income on the net with a high-quality quantity of people today such as *you* * and that is a very good instance of methods strong blogging and site-building can seriously become. You get the particular opportunity to create your self.

Simplicity

Prior to writing a blog had ever before existed, it will had been not possible to get a frequent Dude to begin his / her personal site. He’d need to spend plenty of income with a internet custom ahead of every thing could possibly be build. But due to the fact weblog Software programs and Content management systems (content material administration Softwares) had been delivered, life acquired by no means been recently so a great deal a lot easier with regard to a person (which includes myself) to make a new web page.

Now, any individual that could variety inside a computer keyboard could actually post content material on the internet. Content material in which doesn’t merely comes in Wording type, but additionally throughout Video, Picture – where ever you look. They will be effortlessly additional with fundamental personal computer abilities.

These are generally fundamentally the particular big factors which i take into consideration each time a person blogging and site-building. Hopefully, This might get you inspired to begin writing a blog currently.